Here are important stats to consider when crafting your Facebook marketing strategy:
I thought that I would share with you those stats which are interesting.

– 2.23 billion monthly active Facebook users worldwide

– 68% of Americans use Facebook

– Americans spend 58 minutes per day on Facebook

– Each visit to Facebook lasts 10 or 12 minutes

– The number of American Facebook users aged 65+ is now at 41%
– 88% of Facebook users are accessing via a mobile device

– 35% of Facebook’s ad audience is under 25

– 200 million people are members of meaningful Facebook groups

– Facebook has 80 million small- and medium-sized business pages

– 78% of American consumers have discovered retail products to buy on Facebook

– Facebook is the top platform for both B2B and B2C businesses

– 30% of marketers think Facebook offers the highest digital ad ROI

– E-commerce click-through rates have tripled in the last two years

– Mobile-optimized Facebook video lifts brand awareness to 67% percent

– 30% of mobile shoppers say a video is the best medium for discovering new products

It is good to know when we want to organize our business strategies and find out what is best for us.

I would love to hear from you.

Have a good week,

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