Have you ever wondered if Pinterest can be good for your business? I thought it was useless for my business, and I would have another Social Media to manage!

Today I wanted to share with you what I learned about it.

Actually, they found some misperceptions regarding using Pinterest Marketing:

It is only for women
People pin food, DIY and wedding content
My audience isn’t on Pinterest
Do I have time for another Social Media?
I don’t know how to start.

However, I think that Pinterest can be good for your business because it brings more traffic, which is one of our business’s purposes.

Some facts they found:

– 50% of the audience are International  – 50% in the USA
– 80% are on a mobile
– 150 min. on Pinterest
– 80b Ideas on Pinterest

One unique attribute of Pinterest is that pins have a much longer shelf life than Facebook or Twitter. For example, on Twitter or Facebook, the life of a post can end in minutes, but on Pinterest, the half-life of a pin is 1,600 times longer than on Facebook, so It is pretty interesting.

Also, Pinterest delivers more referring website traffic than Google+, Linkedin, and Youtube COMBINED…

  It is, first and foremost, a search engine.

Here are some comparisons:

Social Marketing —–>  FB  + LinkedIn
Search Marketing —->  Pinterest

– Linkedin —– Search + Social
– Youtube —— Search + Social ( entertain )
– Twitter ——- Search + Social ( transmit the news faster than any others.
Pinterest —–> Search

They recommend creating a free business account instead of a regular one because you can advertise and see analytics; however, your standard version can be converted easily into a business one, so you have one account to manage.
Some tips to keep in mind:

– Repin or (save ) other people’s pins to your boards
– Leave a comment on other’s people pins
– Add credit to the original sources
 and add lovely photos because Pinterest is  a VISUAL board and Search engine

You first need to pin other people’s boards to get them to follow yours, but it takes time and effort to do it every day. It is like any other advertisement; people need to know you before deciding to follow you.

In the end, if you have a story to tell and a blog so that you can direct your audience to your website, this is the key to success.

Feel free to comment and share!

Happy Pinning! And Thanks for reading!

Gaétane Ferland

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